When you donate your unused clothes to a Goodwill or Salvation Army, where do you hope they go? Probably to someone who is in need. That’s what I hope for, at least. Then again, it’s so easy to drop off a bag of clothes at the donation center, and then go on with your day without thinking about the person whose back your shirt will end up on.

The thing is, many of our employees in India have personal relationships with those who are in need. Over 300 million Indians live on less than a dollar per day. Some of them have clothes, some of them don’t.

Because our company has a unique relationship with several organizations that take care of the underprivileged, we in EC Group started a month-long collection campaign for unused clothes from our employees. We collected specifically for Little Hearts (a school for the mentally challenged) and Little Lambs (a school for underprivileged children). We know these people, and want to help take care of them. The response from our employees was overwhelming.

We hope that our effort to take care of the underprivileged inspires our employees, and also does some real good. Everyone has the right to feel dignified, and feeling good about what you’re clothed in plays a large role in that.

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