Do I Need My Own Scrum Master? The Pros and Cons

Vector image showing a Scrum framework and the role of a Scrum Master.

Before deciding if you need your own Scrum master, let’s get a brief overview of what Scrum is. Scrum is a philosophy, theory, and structure of product development proposed in the 1990s by Ken Schwaber and Jeff Sutherland. The resulting framework used an empirical (scientific) approach based on transparency, inspection, and adaption. Ultimately, Scrum identified […]

3 Obstacles of Agile Methodology and How to Overcome Them

Over the past couple years, non-tech industries have gradually adopted a project methodology held dear by software developers everywhere: Agile Methodology (click the link for an excellent agile definition, brought to you by the world’s greatest website, Wikipedia). Our own company does agile marketing—specifically Agile Scrum—which we found to be an appropriate move, given that […]